"Hollywood Video Song - End of Time" is a Video Song by American recording artist Beyoncé Knowles, taken from her 2011 studio album, 4. Initially rumored to be titled "Till the End of Time", a demo of the song leaked online May 20, 2011, giving rise to speculation that the song was a potential follow-up to the lead single, "Run the World (Girls)" (2011) which divided music critics because of the fact that the song samples of Major Lazer's "Pon de Floor" (2009) as well as the aggressiveness with which Knowles delivers the lyrical content of the song. However, "Hollywood Video Song - Best Thing I Never Had" was ultimately chosen as the second single off 4. "Hollywood Video Song - End of Time" was written by Knowles, Terius Nash, Shea Taylor, and Dave Taylor while production was handled by Knowles, The-Dream, Switch as well as Diplo.
An uptempo dance song, "Hollywood Video Song - End of Time" exhibits the influence of late Fela Kuti, as stated by Knowles, in the sense that the bass line of the song was influenced by the multi-instrumentalist musician and composer. Also displaying elements Afrobeat, the song's instrumentation consists of marching band percussion, drums, and horns. The high energy level provided by these musical instruments have been noted by music critics to have similarities to several Michael Jackson's songs, including "Off the Wall" (1980). "End of Time" has been generally very well received by music critics who have coined it as one of highlights on 4 thanks to the effective melding of its heavy beat and its lyrical content. Some also noted that boldness of Knowles on "End of Time" and praised how the beat manages to the song a catchy one.
Beyoncé - End Of Time - Full Video Song
Following the release of 4, "Hollywood Video Song - End of Time" charted at number 62 on the UK Singles Chart and at number 20 on its R&B Chart, based solely on downloads. It additionally opened at number 26 on the South Korea Gaon International Singles Chart in July 2011. "End of Time" charted on the US Billboard Bubbling Under Hot 100 chart at number 13 during the same month. The song was part of Knowles' set list for her 4 Intimate Nights with Beyoncé, held in Roseland Ballroom, New York City in August 2011. Critics generally agreed that the song sounds great when Knowles performs it live. Several of her fans swarmed the Target for a flash mob on July 18, 2011, performing moves to "Hollywood Video Song - End of Time".
