Amrita Rao, Urmila Matondkar, Gul Panag & lots more at the launch of ‘The Collective’ store at Palladium — Amrita Rao & Urmila at The Collective show. Amrita Rao is ready to give all the beauties in B-town a run for their money. The actress has finally unleashed the hottie in her. Amrita Rao is the talk of the town these days for her sexy ‘avatar’ in her movie ‘Shorkut’. For those who have seen movie would agree wih me. Amrita Rao, who was known for her girl-next-door roles, is now resorting to skin show to survive the heat.