Here're the deets, straight from http://remember-me-saturday.blogspot.com/
As some of you might already know, we started a campaign to help the film Remember Me called Remember Me Saturday. The basic plan is to push for this National Fan Event on Saturday, March 13th due to the fact that Friday and Saturday are the days weekend box office estimates are based on. Sunday still counts, of course, but for perception and reporting, Friday and Saturday are the golden days. Seeing as every fan will already be seeing Remember Me on Friday, Saturday became the day chosen to hold this fan campaign and try to make a difference with the box office receipts.
The idea is for fans to go back on Saturday March 13th and take their
family and friends (or anyone they know!) and go see Remember Me again.
